NESCAFÉ GOLD CREMA, the Finest Golden Coffee Powder, Celebrates a Premium Coffee Phenomenon as it Presents the Finest Moment with Jackson Wang
NESCAFÉ GOLD CREMA, the finest golden coffee powder and number one premium soluble coffee from Nestlé (Thai) Ltd., created its phenomenal first-ever finest moment by officially introducing world-class performer Jackson Wang as the brand ambassador for NESCAFÉ GOLD CREMA, the finest world-class quality coffee. Thousands of delighted fans and coffee lovers joined the event at River Park Icon Siam, which was held under the theme “The Finest Moment with Jackson Wang,” where they had the superior experience of the finest-quality golden fine soluble powder coffee.
Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina said, “We were very excited to welcome everybody to the finest night with NESCAFÉ GOLD CREMA, including special guests, lucky winners, partners, friends, and of course Jackson Wang fans. We’re overwhelmed with your love and support. For the first time in history, we are proud that NESCAFÉ GOLD CREMA, the number one premium soluble coffee in Thailand, is collaborating with a world-class artist, the finest man and a true superstar ‘Jackson Wang.’ This is really an important occasion for NESCAFÉ as we embark on a memorable journey bringing the Finest Coffee to all Thai coffee lovers. Crafted by our coffee experts to deliver our signature taste with a unique coffee aroma and a velvety layer of crema, and in collaboration with Jackson Wang, we guarantee that your coffee experience with NESCAFÉ Gold Crema will never be the same. We are really honored and excited to welcome Jackson Wang to the NESCAFÉ Thailand family and to this finest night.”
Jackson Wang, or P’ Jack, said, “I am really glad and honored to be part of this collaboration with NESCAFÉ GOLD CREMA since I’m a coffee lover and coffee is such an essential part of my life. It is great to have a chance to work with a big brand like NESCAFÉ, which shares the same belief as myself in putting passion and attention into everything and working hard to earn success with never-ending improvement. NESCAFÉ GOLD CREMA offers an ideal high-quality coffee experience I truly enjoy. Shooting the commercial was great fun! I got to drink lots of coffee and reflect on various moments in my life. It was also the first time I needed to officially speak Thai, so I hope I did okay. Most importantly, I am so glad this project connects me closer to the Thai fans I love.”
This finest collaboration began when NESCAFÉ GOLD CREMA wanted to give Thai coffee lovers a more special coffee experience in every moment with the finest coffee. Jackson perfectly reflects this concept, as he is the finest man in every aspect, offering a premium coffee experience to Thais.
As a global artist, Jackson has the belief and passion of living life with attention to every detail, demonstrated by his success in many areas. With his accomplishments and charisma, Jackson reflects the premium image of the “Finest Man.” NESCAFÉ GOLD CREMA pays the same attention to detail. It’s crafted by coffee experts during every step, from selecting quality Arabica coffee beans to being roasted and ground into the finest golden soluble powder that is 10 times finer than conventional coffee powder. This process also ensures that crema, a smooth layer on top of the coffee that symbolizes high-quality, freshly brewed, roasted and ground coffee, forms immediately after adding hot water. NESCAFÉ GOLD CREMA is, therefore, the finest coffee that delivers the finest moment with the aromatic and perfect taste of coffee plus a smooth layer of crema on top.
During his debut as brand ambassador, Jackson caught everyone’s eye as he appeared on stage. He then walked over to the coffee bar, took a photo at the GLAMBOT booth with a giant NESCAFÉ GOLD CREMA, and returned to the main stage for a memorable scene with the golden fine powder.
Next, he reinforced the “Finest Moment” theme with the “Finest Recipe with Jackson Wang.” This was the first time he has ever shared the secret recipes for his favorite hot and cold coffee items. Starting with hot NESCAFÉ GOLD CREMA, and to make the best cup of this golden fine powder coffee, Jackson suggested simply using very hot water to create an outstandingly smooth layer of crema. Before drinking it, he smelled the coffee and said in Thai “Hommmm,” and “Ka-fe-P’Jack-aroi,” which means “P’Jack’s coffee has irresistible aroma and great taste,” to surprise his fans.
Jackson followed this up by making his first-ever signature item specially prepared for Thai fans. It combined NESCAFÉ GOLD CREMA with coconut juice, a Thai fruit that is a symbol of beaches and islands, the places he loves in Thailand. According to Jackson, blending the finest coffee with the rich, sweet flavor and aroma of coconut water delivers an amazing cup of coffee.
NESCAFÉ GOLD CREMA also brought the finest moment to 10 lucky fans who joined a super exclusive photo shooting session on stage with Jackson. To officially welcome him to the NESCAFÉ GOLD CREMA family, the brand team and his Thai fans prepared a special video for Jackson which showed how much love and support Thai Ahgases have given him since the start of the campaign. Everybody present then made a toast with NESCAFÉ GOLD CREMA together with Jackson during the golden fireworks to celebrate the finest night.
Enhance your own finest moments with NESCAFÉ GOLD CREMA, available in two flavors. NESCAFÉ GOLD CREMA Intense is a golden fine coffee that offers the rich taste and aroma of an Arabica blend. It’s ideal for those who love their coffee intense and want to create a variety of coffee drinks. NESCAFÉ GOLD CREMA Smooth delivers an aromatic soft and smooth taste for people who prefer their coffee smooth and black. Both flavors are now available at leading convenience stores and supermarkets nationwide as well as from online stores.